About us

Welcome to Bionic UndrWrld, an iconic graphic streetwear brand giving a glimpse of the future within fashion by incorporating artificial intelligence and other digital features. Bionic UndrWrld specialises in graphic forward design pieces, bringing the feeling back to fashion by provoking thought into the individuality of dress sense.

As a London-based brand, founded in 2023, our mission is to create a community that relates to and understands the lifestyle of an underdog, continuously exceeding limitations. Providing our customers with clothing fosters a sense of identity and confidence. We want to create not just a community but a world in which we see through our own eyes, consisting of forward-thinkers and go-getters.

The team at Bionic UndrWrld believes it is important to cater to the direction of the world, enabling evolution, and will be at the forefront of nurturing the direction of the fashion world. We believe that, just like many industries in the world, fashion will be propelled digitally with the use of many different technology features and solutions. Bionic UndrWrld will be bringing the future now and changing the way you interact and your relationship with clothing.

Clothing is expressed and marketed on the basis of one's 'lifestyle', which is not spoken or analysed often within fashion. At Bionic UndrWrld, we’re creating a space none other than to embrace this, as it is not something to look past. Certain clothing pieces may create stereotypes, however our brand is intentionally controlling the narrative and creating our own, leaving people with a level of confidence when wearing BWRLD.

We believe in improved accessibility, and as the world continues to improve with technology, an exceptional shopping experience should go hand in hand with this. Our team will be exerting maximal effort in all avenues to ensure quality through and through. This allows all customers to receive their items in a timely fashion in astounding quality, along with access and high-performing features within our website.

Thank you for choosing Bionic UndrWrld. Explore our collection today and embrace the lifestyle of the underdog!